Marketing & Branding
If you wish to place your business on the international stage and enter new foreign markets, there is no room for error when it comes to your promotion strategy. For this to be a success, not only must your marketing campaigns be accurately localised to ensure full comprehension by the target market, but they must also have the desired emotional impact on the chosen audience. After all, marketing materials are usually created with the intention of conjuring up images in the minds of the reader, images that are quite often culturally bound, thus requiring a language professional with sophisticated cultural awareness to ensure the same effect is had on your new prospective target customers. With a profound knowledge and appreciation for the art of marketing, I can ensure your marketing texts capture the imagination of your customers, while complying with cultural nuances and preserving your brand’s identity.
